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Olu Fajemirokun-Beck


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Olu's Journey

Ms. Beck is an inspirational and innovation-focused C-Suite Executive and Board Member with a proven track record for unlocking growth and sustainable profitability of consumer branded businesses by re-energizing brands, growing under-leveraged consumer segments and markets and engaging employees and leadership teams to share in business success. She has experience in the CPG industry working across multiple categories, functions and countries building a reputation for developing a future-forward vision and strategy, prioritizing resources, surmounting organizational barriers that undermine cross-functional collaboration, focusing on operational excellence and building a healthy winning culture. She is an active Angel investor and an industry speaker in forums ranging from the Organic Trade Association to the Network of Executive Women (NEW) and ACG Women of Leadership. In 2017 and 2018, she was awarded the title, Top 25 Most Influential Women CEO’s of the Mid-Market in the USA.

Olu manages her eponymous strategy and management consulting business, The Beck Group NJ LLC, working with PE firms and key Angel Funds on pre/post acquisition due diligence to drive shareholder value. Most recently, she stepped in to drive growth as CEO of Wholesome Sweeteners Inc., the #1 Natural & Organic, Fair Trade sweetener brand in North America in the Natural Channel. She is a Limited Partner of SoundBoard Angel Fund, a NJ based Angel Fund, ( and a Limited Partner in the Entrepreneurs RoundTable Accelerator, the premier New York City accelerator (

Olu’s career experience is in Consumer Packaged Goods managing both large and small businesses. She held Senior Executive positions at two Fortune 50 companies, Mars Inc. & Johnson & Johnson, where she focused on turning around under-performing small divisions or functions in these large corporations and building stellar global brands. She has also led management teams in smaller companies, such as Wholesome Sweeteners Inc.

Olu, who is an Oxford University, England and University College London, England Alumna, has held Board seats for a number of for-profit and not-for-profit organizations, such as CH Briggs and Wholesome Sweeteners Inc. and Big Brothers, Big Sisters Northern New Jersey respectively. She is a member of the National Association of Corporate Directors (NACD).

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